Logic’s End

Taken with the Motorola Droid

On Thursday I decided to finally make my foray into the world of smart phones. The reason for such a prolonged hesitation: lack of acceptable alternatives for the AT&T beholden iPhone. Apple’s iPhone is the gold standard of smart phones, much like many of Apple’s innovations in their respective markets. Circumstances, however, dictate that I stay with Verizon. Thus, I have adopted the Google Android driven Motorola Droid. All told, the first few days with the Droid have proven a rather pedestrian experience punctuated with brief moments of excitement.

Droid is not entirely without its own merits in the shadow of the Apple juggernaut. Most appealing is its vast Android Marketplace arsenal and its flawless ability to synchronize with Gmail accounts. The phone is quite adept at handling email in the cloud. Messages are stored temporarily and always available via Google’s web archive unless explicitly deleted. It provides all the functionality of an IMAP account (a form of email that stores messages on your computer and email server simultaneously) without the inherent storage space hassles.

Almost all smart phones and their less sophisticated cousins are suitably capable of email synchronization, but in today’s technological environment social media is king. Juggling emails in the cloud isn’t enough to sweep phones off the shelves. They must tweet, manage Facebook profiles, manipulate complex web pages, aggregate blog data, and track our geographical locations to within feet of where we stand–all on demand. In those areas, the Droid falls short of its competitors.

All future updates aside, I am considering the Droid the way it functions in my hand today. The first sign of trouble occurred when I discovered that the Droid Facebook app was incapable of tagging friend’s names in status updates. Even worse, were the equally substandard photo uploading functions for Facebook: the Android app actually downsized photos, reducing their quality to levels inferior to those uploaded via standard web browsers for years. Adding to that: the inability to tag photos, edit photos online, and clunky notification updates were all nuisances. Despite some of the blame falling on the shoulders of the app programmers, the Droid promises much and fails to effectively deliver in this area.

When it comes time to upload pictures to Facebook, the phone must be held horizontally, or pictures will end up sideways (rotating them before uploading doesn’t appear to make a difference). The Droid is often heralded for it’s remarkable 5 Mega-pixel twin-flash camera. After the first couple of uses, it’s clear that the camera is decidedly no slouch. Picture quality is absolutely stunning for a phone camera. Upon closer examination of several shots, however, the Droid camera introduces a slight but obvious level of pixelation when compared to my five-year-old Kodak digital camera.

Disappointment with Droid’s social media capabilities doesn’t stop with its Facebook app. The device ships without a proper Twitter application. Users are left searching the Android Marketplace for an acceptable app to publish and aggregate tweets. Several decent paid apps do exist, but out-of-the-box Twitter integration should not have been an oversight.

The bulk of my complaints with Droid are aimed squarely at its lack of social media prowess. It remains, nonetheless, a remarkably powerful marvel from the folks at Google and Motorola. The usability the Android interface is impeccable.  Droid’s GPS location technology is near perfect for navigating roads (or at least par with the average TomTom). Thus, it plays well with cutting edge social apps such as Foursquare. When you factor in the slide-out QWERTY keyboard and a battery life that’s nothing short of revolutionary (also note that it’s a user-replaceable battery), you’ve actually got a pretty nice little smart phone.

The potential to easily building my own apps for the Android Marketplace have tempered my initial displeasure with the persistent social media shortcomings of Droid. In the end I’ve come to appreciate the device for what it is: a reasonable alternative to the iPhone on a decidedly better network. With Google’s support behind them, Android powered phones will only get better with time. After all, it is one of the fastest growing market segments in the mobile industry.

So there you have it: a pedestrian experience with the Motorola Droid. Yet, there’s still a lot potential in the Android platform. Perhaps with a little programming help from you and me, Android will come to dominate the market. Until next time, if you have stories about your own mobile smartphone, or tips to share from your own experience with an Android phone, feel free to share them for all the readers here!

Awakening from the Storm

When the storm of the financial crises finally subsides (I realize for some that the light at the end of the tunnel is still quite dim), we’ll be left with a shell of our former economy that will need to be filled. It’s in that shell that, for savvy entrepreneurs, a superb place to break ground, innovate, and turn a record profit will be found.

One could say that Web 1.0 collapsed at the end of the initial dot com boom. All of the sudden folks realized that establishing a website wasn’t going to make them rich overnight. This realization often struck just after investing thousands into building said website. It wasn’t long after the coinciding recession that the flag of Web 2.0 would be waved proudly above the proverbial ashes and companies climbed back to profitability.

Unfortunately, one of Web 2.0′s core principles: semantic search technology (being able to identity from obscurity what a person is looking for),  was quickly overshadowed by Search Engine Optimization and Search Engine Marketing (SEO & SEM). SEO and SEM companies popped up all over the map, from office parks to college apartments, all promising something akin to the next gold rush on the Internet.

The remnants of the SEO and SEM boom remain today. Sure, some companies are still turning a profit, but it’s ultimately a war that can’t be won. What’s the Achilles heal? Keywords and page rank. The entire process of fighting for the first page on Google’s results is a highly artificial process that the SEO/SEM giants have proven can be manufactured with relative ease. Sensing an industry shift, Google is gradually taking steps to counteract that trend, much to the chagrin of industry leaders.

Enter the era of Web 3.o, where search technology and marketing finally begin to mold themselves around our natural habits. Keywords and page rank will always be valuable tools, but that’s just what they are, tools. They, just like the websites of the 1990′s, are not sufficient on their own as a marketing strategy. Take Microsoft’s Bing, it’s gaining ground, forcing Google to modify it’s own technologies, with the argument that search results must be more substantial and less driven by top keyword hits alone.

Modifying the way search engines return results is the first shot across the bow, and hopefully not the last, of a renaissance. The direct hits are the social networks. From a personal standpoint, they offer several rewarding characteristics. Staying in touch with family and friends is among the best. However, it’s how these networks accommodate businesses that will set the pace of what’s to come.

Facebook has proven itself as an avenue upon which businesses may purchase ads. The returns are often nothing short of revolutionary, even for the so-called little guys (small businesses without the money to manipulate their SEO/SEM in the traditional sense). Want to target people who are newly engaged with travel specials, no problem with Facebook because they’ll tell you exactly who they are with their profile information.

Let’s say you tweet your displeasure with your local Wal-Mart’s customer service. One of their twitter community managers could instantly reply to you with something like a 10% coupon code for your next visit (a community manager is new type of career specializing in managing a company’s online reputation).

Web 3.0 is all about reaching out to customers at the very moment they’re thinking about your business. It’s fundamentally a more natural way to market. As a consumer, it’s more appealing than clipping coupons or dealing with aggravating lines at customer service desks and automated phone banks. With real-time location tracking in mobile markets, announcements and instant coupons from networks like Foursquare can increase benefits for businesses and consumers alike.

Are we more likely to buy products from resellers at the top of a list of SEM driven results, or from the recommendations of our best friends and neighbors? People generally enjoy getting a recommendation from someone they know or any other human being at the very least. Social networks provide those capabilities like never before. They complement (perhaps even precisely mirror) the ancient practice of word-of-mouth marketing. We can now determine how, where, what, when, and to whom we market. As long as we exercise restraint to avoid disastrous implications for our personal privacy, such as forewarned by Aldous Huxley’s Brave New World, we can harness this technology to make the world a better place for ourselves.

When we recover from this recession, social networks will be the vehicles towing us out of it. We’re learning a lot about ourselves in the process. If you’re a business owner, skeptical of the Internet for its inherent impersonal and dehumanizing nature, social media can assist in globally establishing a level of human trust previously reserved for your local walk-in customers. Those who take advantage of these technologies stand to awake from the current storm pleasantly surprised with their improved reputation and market advantages over those who once were their most formidable competitors.