Although a wealth of modern technology effects our lives in a myriad of ways, it fails to alter the fundamental nature of who we are as human beings. Futurists and progressives often view the adoption of said technological wonders as cataclysmic events. Thus, the rules of how we live our lives are in a constant state of flux with their philosophical interpretation of the world. Philosophically freewheeling over human nature and the principles that govern our interactions, using the blunt hammer of technology innovation, irresponsibly erodes communities. With the advent of social media, the wave of innovation has finally broken and rolled back, uncovering a once familiar landscape that has always existed around us: a human political community.
Technological innovation is taking place today as it has throughout history. We invented fire, the wheel, the gun, the abacus, nuclear fission and other “insignificant” advances such as written language. While any of our tools can be employed in ways both beneficial and detrimental to the human condition, it’s worth highlighting they are just tools. Human choice determines how they are employed. Gadgets may be designed in ways to afford certain uses, but they do not make that choice themselves. Just as the hammer and the screwdriver do not build a house, a Twitter feed and a Facebook profile do not make an entrepreneur successful or bolster community involvement. We must choose to leverage them wisely.
If Twitter and Facebook magically manipulated human nature and morphed the principles that govern us and create supportive communities, then the way we use them would be irrelevant. Want to tweet about how many followers you have reading your tweets four dozen times a day? It wouldn’t hurt your social reputation if certain fixed human principles didn’t exist. Feel like harassing your neighbor with tweets about how you’re going to put a golf club through his front window, and then posting the pictures of yourself in the act on Facebook? Why not! After all, with all of this innovation around the rules are (no pun intended) out the window!
Understanding how to use social technology requires first comprehending what it means to live a good life within a community. Folks who live in small towns (perhaps even close-knit neighborhoods within larger cities) have the good fortune of experiencing community life amplified to its highest level. If you were out doing doughnuts in farmer Jeb’s field, you can bet that the whole town will know who did it after you tell three people. Coincidentally, such communities help discourage burglary and other malicious activities, thus fostering the development of better citizens. Life in any small town USA is often as close as one can get to a modern rendition of Aristotle’s polis (a political community that fosters the greatest conditions for human beings).
Twitter and Facebook are helping create a modern polis, right in the midst of where traditional Internet has largely failed. Want to see what’s taking place in Buffalo, NY, on any given Saturday night? Follow the #Buffalo hashtag and you will quickly be in the loop. Heard about a crime alert around town? You can bet that’s on twitter too. Curious as to what the specials are at your favorite restaurant? Chances are that venue has a presence on twitter of its own that you can check on the fly. Community events, thoughts, and opinions can all flow freely over the streams of information that are the social networks.
Indeed, the promise of the social networks is great. They are the next frontier of the digital age, a tome of knowledge in which we’ve only just read the first page. There will be dark chapters filled with misinterpretation and the gross misuse of these new social tools. We should not let that deter us from exploring their potential prudently.
A couple of things to be mindful of: information overload (reading and producing so much information as to end up not allowing enough time to give it proper consideration and thought), and surrogate technology syndrome (using said open communication systems as replacements for real personal human interaction).
Newspapers, pubs, and town halls were once capable of supporting our political communities in a similar fashion, and they are in fact still quite useful. Twitter and Facebook are not surrogates for them–they are complements. Their use can bolster support and sustain older one-way forms of communication substantially. One skillfully word-smithed tweet may succeed in putting an otherwise obscure newspaper article or announcement right in front of hundreds of new readers. Many citizen tweeters may become educated and inspired enough to speak out at town halls and pubs. All of this while keeping everyone in their political communities honest and informed.
In the end, technology will always be defined us. Our choices make all the difference. Just as we could choose to use the gun for murder or justice and nuclear fission for mass destruction or public energy, we can likewise use social networking for community and thought development or mindless and incessant chatter. In the end the same human principles that have continued to govern and judge our use of the wheel will ultimately guide our use of social networks. Moreover, to paraphrase Shakespeare’s Henry V, we each have to deal with the consequences of the choices we make as our tools come of age.
With that, I’m off to visit family in #Minneapolis!


